/* OhSnap site.css — shared styles for every page.
   Values are lifted from the live index.html <style> (Oct 2026) so new pages match the live look.
   Brand: ink #1a1a1a, orange #ff4e00, green #1e5129, stone #f4f3ef. No new colours.
   Sections: 1 fonts · 2 tokens + reset · 3 type · 4 layout · 5 buttons · 6 nav · 7 breadcrumbs · 8 hero
   9 bands · 10 film cards + lightbox · 11 grids and cards · 12 offers · 13 on-site + author · 14 FAQ
   15 field notes · 16 forms · 17 table · 18 closer · 19 footer · 20 sticky bar · 21 motion · 22 responsive */

/* ===== 1. FONTS (Latin subsets, SIL OFL 1.1, see /assets/fonts/OFL.txt) ===== */
@font-face{font-family:'Inter Tight';src:url(/assets/fonts/inter-tight-500.woff2) format('woff2');font-weight:500;font-display:swap;}
@font-face{font-family:'Inter Tight';src:url(/assets/fonts/inter-tight-600.woff2) format('woff2');font-weight:600;font-display:swap;}
@font-face{font-family:'Inter Tight';src:url(/assets/fonts/inter-tight-700.woff2) format('woff2');font-weight:700;font-display:swap;}
@font-face{font-family:'Inter';src:url(/assets/fonts/inter-400.woff2) format('woff2');font-weight:400;font-display:swap;}
@font-face{font-family:'Inter';src:url(/assets/fonts/inter-500.woff2) format('woff2');font-weight:500;font-display:swap;}
@font-face{font-family:'Inter';src:url(/assets/fonts/inter-600.woff2) format('woff2');font-weight:600;font-display:swap;}
@font-face{font-family:'Newsreader';src:url(/assets/fonts/newsreader-500-italic.woff2) format('woff2');font-weight:500;font-style:italic;font-display:swap;}

/* ===== 2. TOKENS + RESET ===== */
:root{
  --ink:#1a1a1a;--paper:#ffffff;--stone:#f4f3ef;--orange:#ff4e00;--green:#1e5129;
  --line:rgba(26,26,26,.16);
  --body:#3c3c3a;          /* secondary text (live .hero-sub, .desc) */
  --muted:#6f6e6a;         /* labels, notes (live .sec-note) */
  --faint:#9a968c;         /* strike-through, disabled */
  --soft:rgba(26,26,26,.72);/* card copy (live .svc-card p) */
  --foot:#111;             /* footer background */
  --gutter:40px;
  --ease-std:cubic-bezier(.4,0,.2,1);--ease-out:cubic-bezier(.22,.61,.36,1);
  --ease-m:cubic-bezier(.2,.65,.25,1);--ease-x:cubic-bezier(.16,1,.3,1);
  --lift:0 18px 40px -18px rgba(26,26,26,.35);
  --display:'Inter Tight',Helvetica,Arial,sans-serif;
  --text:'Inter',Helvetica,Arial,sans-serif;
  --serif:'Newsreader',Georgia,serif;
}
*{margin:0;padding:0;box-sizing:border-box;}
html,body{max-width:100%;overflow-x:hidden;}
@supports (overflow:clip){html,body{overflow-x:clip;}}
html{scroll-padding-top:90px;}
@media (prefers-reduced-motion: no-preference){html{scroll-behavior:smooth;}}
body{background:var(--paper);color:var(--ink);font-family:var(--text);font-weight:400;line-height:1.6;-webkit-font-smoothing:antialiased;}
img,iframe,svg,video{max-width:100%;}
img{height:auto;}
a{color:inherit;text-decoration:none;}
ul,ol{list-style:none;}
button{font:inherit;color:inherit;}
:focus-visible{outline:2px solid var(--orange);outline-offset:3px;}
.btn-orange:focus-visible,.alc :focus-visible{outline-color:var(--ink);}
.bg-ink :focus-visible,.closer :focus-visible,.scan :focus-visible,.site-foot :focus-visible,.vlb :focus-visible{outline-color:#fff;}
.closer.light :focus-visible{outline-color:var(--orange);}
.skip-link{position:absolute;left:12px;top:-64px;z-index:200;background:var(--ink);color:#fff;padding:10px 16px;font-weight:500;font-size:14px;}
.skip-link:focus{top:12px;}
#main:focus{outline:none;}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;}

/* ===== 3. TYPE ===== */
.lab{font-family:var(--text);font-weight:500;letter-spacing:.14em;text-transform:uppercase;}
h1{font-family:var(--display);font-weight:600;font-size:clamp(52px,7.2vw,104px);line-height:1.0;letter-spacing:-.03em;max-width:1020px;}
h1 .snap{color:var(--orange);white-space:nowrap;font-family:var(--serif);font-style:italic;font-weight:500;letter-spacing:-.02em;}
h2{font-family:var(--display);font-weight:600;font-size:clamp(36px,4.2vw,56px);line-height:1.02;letter-spacing:-.025em;text-wrap:balance;}
h3{font-family:var(--display);font-weight:600;font-size:22px;line-height:1.15;letter-spacing:-.02em;}
p{text-wrap:pretty;}
.accent{color:var(--orange);font-family:var(--serif);font-style:italic;font-weight:500;} /* Newsreader: accent moments only */
.link{font-weight:500;border-bottom:2px solid var(--orange);padding-bottom:2px;}
.go{font-weight:600;font-size:14px;color:var(--orange);}
.go:hover{text-decoration:underline;}
.small{font-size:14px;color:var(--body);}
.lede{font-size:18px;color:var(--body);max-width:560px;margin:18px 0 24px;}

/* ===== 4. LAYOUT ===== */
.wrap{max-width:1240px;margin:0 auto;padding:0 var(--gutter);}
.wrap.narrow{max-width:840px;}
section{padding:clamp(56px,7.75vw,96px) 0;}
.pad-sm{padding:clamp(40px,5.2vw,64px) 0;}
.bg-stone{background:var(--stone);}
.bg-ink{background:var(--ink);color:#fff;}
.bg-ink h2,.bg-ink h3{color:#fff;}
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;margin-bottom:clamp(32px,4.52vw,56px);gap:24px;flex-wrap:wrap;}
.sec-note{font-size:11px;color:var(--muted);padding-bottom:8px;}
.bg-ink .sec-note{color:rgba(255,255,255,.7);}
.sec-intro{max-width:560px;margin:clamp(-28px,-2.26vw,-12px) 0 32px;font-size:16px;color:var(--body);}
.grid-2,.grid-3,.grid-4{display:grid;gap:24px;}
.grid-2{grid-template-columns:repeat(2,minmax(0,1fr));}
.grid-3{grid-template-columns:repeat(3,minmax(0,1fr));}
.grid-4{grid-template-columns:repeat(4,minmax(0,1fr));}
.split{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:56px;align-items:center;}
.center{text-align:center;}

/* ===== 5. BUTTONS ===== */
.btn{display:inline-block;font-family:var(--text);font-weight:500;font-size:14px;line-height:1.6;padding:12px 24px;border:2px solid var(--ink);background:none;cursor:pointer;text-align:center;transition:transform 180ms var(--ease-std),box-shadow 180ms var(--ease-std),background .2s,color .2s,border-color .2s;}
.btn:hover{transform:translateY(-1px);box-shadow:0 6px 16px rgba(26,26,26,.12);}
.btn:active{transform:scale(.985);}
.btn-ink{background:var(--ink);color:#fff;}
.btn-ink:hover{background:var(--orange);border-color:var(--orange);}
.btn-orange{background:var(--orange);color:var(--ink);border-color:var(--orange);}
.btn-orange:hover{background:#fff;color:var(--ink);}
.btn-ghost-orange{border-color:var(--orange);color:var(--orange);}
.btn-ghost-orange:hover{background:var(--orange);color:var(--ink);}
.btn-ghost{border-color:var(--ink);color:var(--ink);}
.btn-ghost:hover{background:var(--ink);color:#fff;}
.btn-white{background:#fff;color:var(--ink);border-color:#fff;}
.btn-white:hover{background:var(--ink);color:#fff;border-color:var(--ink);}
.btn-lg{font-size:15px;padding:14px 28px;}
.hero-ctas,.btns{display:flex;gap:16px;align-items:center;flex-wrap:wrap;}

/* ===== 6. NAV: logo · Work · Industries ▾ · Field notes · ALC dealers · [Get the free scan] ===== */
.site-nav{position:sticky;top:0;background:var(--paper);border-bottom:1px solid var(--line);z-index:50;}
.nav-in{display:flex;align-items:center;gap:32px;padding:18px var(--gutter);max-width:1240px;margin:0 auto;}
.nav-logo{margin-right:auto;flex:none;}
.nav-logo img{height:34px;width:auto;display:block;}
.nav-links{display:flex;align-items:center;gap:32px;font-weight:500;font-size:14px;}
.nav-links .plain{padding-bottom:2px;border-bottom:2px solid transparent;transition:border-color .2s;}
.nav-links .plain:hover,.nav-links .plain[aria-current="page"]{border-color:var(--orange);}
.nav-cta{flex:none;}
.nav-dd{position:relative;}
.nav-dd-btn{background:none;border:0;border-bottom:2px solid transparent;cursor:pointer;font-weight:500;font-size:14px;display:inline-flex;align-items:center;gap:8px;}
.nav-dd-btn::after{content:'';width:6px;height:6px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:translateY(-2px) rotate(45deg);transition:transform .2s var(--ease-std);}
.nav-dd-btn[aria-expanded="true"]::after{transform:translateY(1px) rotate(-135deg);}
.nav-dd-list{position:absolute;top:calc(100% + 14px);left:-18px;min-width:250px;background:var(--paper);border:1px solid var(--line);box-shadow:var(--lift);padding:8px 0;visibility:hidden;opacity:0;transform:translateY(-6px);transition:opacity .2s var(--ease-std),transform .2s var(--ease-std),visibility 0s linear .2s;}
.nav-dd-list::before{content:'';position:absolute;left:0;right:0;top:-16px;height:16px;} /* hover bridge */
.nav-dd-list a{display:block;padding:10px 18px;font-size:15px;transition:background .15s;}
.nav-dd-list a:hover,.nav-dd-list a[aria-current="page"]{background:var(--stone);box-shadow:inset 3px 0 0 var(--orange);}
.nav-dd.is-open .nav-dd-list{visibility:visible;opacity:1;transform:none;transition:opacity .2s var(--ease-std),transform .2s var(--ease-std);}
@media (hover:hover) and (pointer:fine) and (min-width:901px){
  .nav-dd:hover .nav-dd-list,.nav-dd:focus-within .nav-dd-list{visibility:visible;opacity:1;transform:none;transition:opacity .2s var(--ease-std),transform .2s var(--ease-std);}
  .nav-dd:hover .nav-dd-btn{border-color:var(--orange);}
}
.nav-toggle{display:none;background:none;border:0;padding:10px;margin-right:-10px;cursor:pointer;flex-direction:column;justify-content:center;align-items:center;min-width:44px;min-height:44px;color:var(--ink);}
.nav-toggle .nt-bar{display:block;width:22px;height:2px;background:currentColor;border-radius:2px;transition:transform 280ms var(--ease-std),opacity 200ms var(--ease-std);}
.nav-toggle .nt-bar+.nt-bar{margin-top:5px;}
.nav-toggle[aria-expanded="true"] .nt-bar:nth-child(1){transform:translateY(7px) rotate(45deg);}
.nav-toggle[aria-expanded="true"] .nt-bar:nth-child(2){opacity:0;}
.nav-toggle[aria-expanded="true"] .nt-bar:nth-child(3){transform:translateY(-7px) rotate(-45deg);}

/* ===== 7. BREADCRUMBS ===== */
.crumbs{display:flex;flex-wrap:wrap;gap:4px 10px;font-size:12px;color:var(--muted);margin-bottom:28px;}
.crumbs li{display:flex;gap:10px;align-items:center;}
.crumbs li+li::before{content:'›';color:var(--faint);}
.crumbs a{border-bottom:1px solid transparent;}
.crumbs a:hover{color:var(--ink);border-color:var(--orange);}
.crumbs [aria-current="page"]{color:var(--ink);}

/* ===== 8. HERO ===== */
.hero{padding:clamp(40px,7.75vw,96px) 0 clamp(40px,5.81vw,72px);position:relative;overflow:hidden;}
.hero .eyebrow,.eyebrow{color:var(--orange);font-size:12px;margin-bottom:28px;}
.hero-sub{font-size:19px;max-width:560px;margin:36px 0 40px;color:var(--body);}
.hero-sub b{font-weight:500;color:var(--ink);}
.hero-micro{font-size:11px;color:rgba(26,26,26,.65);margin:14px 0 0;}
.hero-micro a{border-bottom:1px solid var(--orange);padding-bottom:1px;}
.hero-inner{padding-top:clamp(28px,4.5vw,56px);}
.hero-inner h1{font-size:clamp(40px,5.6vw,76px);line-height:1.02;max-width:980px;}
.identity{font-size:14px;color:var(--muted);max-width:640px;margin-top:28px;}
@keyframes m-hero-in{from{opacity:0;translate:0 14px;}to{opacity:1;translate:none;}}
@media (prefers-reduced-motion: no-preference){
  .hero-sub,.hero .hero-ctas,.hero-micro{animation:m-hero-in .7s var(--ease-m) both;}
  .hero-sub{animation-delay:.1s;}.hero .hero-ctas{animation-delay:.2s;}.hero-micro{animation-delay:.3s;}
}
/* home hero reel (live) */
.reel{margin:32px 0 0;max-width:640px;}
.reel-stage{display:grid;}
.reel-slide{grid-area:1/1;display:block;opacity:0;visibility:hidden;transition:opacity .5s ease,visibility 0s linear .5s;}
.reel-slide.is-on{opacity:1;visibility:visible;z-index:1;transition:opacity .5s ease;}
.reel-slide:not(.is-on){pointer-events:none;}
.reel-slide:hover .play{transform:scale(1.12);}
.reel-cap{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 18px;margin:0 0 12px;}
.reel-cap .lab{font-size:11px;color:var(--muted);}
.reel-names{display:flex;flex-wrap:wrap;gap:4px 18px;}
.reel-name{background:none;border:0;border-bottom:2px solid transparent;padding:2px 0;font-weight:500;font-size:14px;color:var(--muted);cursor:pointer;}
.reel-name:hover{color:var(--ink);}
.reel-name[aria-pressed="true"]{color:var(--ink);border-bottom-color:var(--orange);}
@media (pointer:coarse){.reel-name{padding:10px 0;}}
@media(min-width:1040px){
  .hero.has-reel{padding-top:clamp(40px,5.2vw,64px);}
  .hero-row{display:grid;grid-template-columns:minmax(0,540px) minmax(0,1fr);gap:56px;align-items:start;}
  .reel{margin-top:36px;}
}
/* home: the clap on "Nobody's seeing it." (needs the two inline home scripts) */
.hero h1{position:relative;}
.clapper{position:absolute;width:.84em;height:.75em;pointer-events:none;opacity:0;}
.clapper svg{display:block;overflow:visible;}
.clapper .stick{transform-box:fill-box;transform-origin:0% 100%;}
@media (prefers-reduced-motion: no-preference){
  .clap .clapper{animation:m-clap-in 1.5s ease both;}
  .clap .clapper .stick{animation:m-clap-stick 1.5s both;}
}
@keyframes m-clap-in{0%{opacity:0;transform:translateY(.06em) scale(.9);}10%{opacity:1;transform:none;}80%{opacity:1;}100%{opacity:0;}}
@keyframes m-clap-stick{0%,24%{transform:rotate(-26deg);animation-timing-function:cubic-bezier(.55,0,1,.45);}36%{transform:rotate(0);}41%{transform:rotate(-5deg);}47%,100%{transform:rotate(0);}}

/* ===== 9. BANDS: proof strip, filmstrip, logo row, ALC band, scan band, quote ===== */
.proof{border-top:1px solid var(--line);border-bottom:1px solid var(--line);}
.proof-in{display:flex;justify-content:space-between;gap:24px;padding:18px var(--gutter);max-width:1240px;margin:0 auto;font-size:11px;color:var(--muted);flex-wrap:wrap;}
.strip{background:var(--ink);overflow:hidden;padding:20px 0;position:relative;}
.strip-track{display:flex;white-space:nowrap;animation:marquee 28s linear infinite;width:max-content;}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.strip-item{color:#fff;font-weight:600;font-family:var(--display);font-size:20px;text-transform:uppercase;letter-spacing:.06em;padding:0 14px;display:flex;align-items:center;gap:28px;}
.dash{display:inline-block;width:26px;height:16px;background:var(--orange);transform:skewX(-18deg);}
.madefor{background:var(--stone);padding:44px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);text-align:center;}
.madefor .mf-lab{font-size:11px;color:rgba(26,26,26,.62);margin:0 0 18px;}
.madefor-marks{display:flex;gap:16px 44px;flex-wrap:wrap;justify-content:center;align-items:center;}
.madefor-marks span{font-family:var(--display);font-weight:600;letter-spacing:-.01em;font-size:clamp(15px,1.6vw,19px);color:rgba(26,26,26,.7);white-space:nowrap;}
.madefor-marks img{height:34px;width:auto;} /* client logos as supplied: no filter, no opacity */
.alc{background:var(--orange);color:#fff;}
.alc-in{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:30px var(--gutter);max-width:1240px;margin:0 auto;flex-wrap:wrap;}
.alc h3{font-size:26px;line-height:1.1;letter-spacing:-.01em;}
.alc p{font-size:16px;max-width:520px;}
.alc p b{font-weight:500;}
.scan{background:var(--green);color:#fff;padding:clamp(56px,7.1vw,88px) 0;}
.scan-in{display:flex;align-items:center;gap:64px;flex-wrap:wrap;}
.scan .thirteen{font-family:var(--display);font-weight:700;font-size:clamp(120px,16vw,210px);line-height:.8;letter-spacing:-.04em;}
.scan h2{color:#fff;max-width:520px;}
.scan p{margin:20px 0 32px;max-width:480px;font-size:17px;color:rgba(255,255,255,.85);}
.scan .url{font-size:11px;color:rgba(255,255,255,.6);margin-top:18px;display:block;}
.quote{text-align:center;}
.quote blockquote{font-family:var(--serif);font-style:italic;font-weight:500;font-size:clamp(26px,3.2vw,38px);line-height:1.35;max-width:860px;margin:0 auto;letter-spacing:-.005em;}
.quote blockquote em{color:var(--orange);font-style:italic;}
.quote .attr{margin-top:28px;font-size:11px;color:var(--muted);}

/* ===== 10. FILM CARDS + LIGHTBOX ===== */
.work-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px;}
.card{display:block;background:var(--paper);border:1px solid var(--line);color:inherit;transition:transform .35s var(--ease-m),box-shadow .35s;}
.card:hover{transform:translateY(-6px);box-shadow:var(--lift);}
.frame{aspect-ratio:16/9;background:var(--ink);position:relative;display:flex;align-items:center;justify-content:center;overflow:hidden;}
.frame::before{content:'';position:absolute;inset:0;background:repeating-linear-gradient(-45deg,transparent 0 26px,rgba(255,255,255,.05) 26px 40px);}
.frame img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;}
.frame .chip{position:absolute;z-index:2;top:16px;left:16px;font-size:10px;color:rgba(255,255,255,.55);border:1px solid rgba(255,255,255,.25);padding:5px 10px;}
.frame .dur{position:absolute;z-index:2;bottom:14px;right:14px;font-size:10px;color:rgba(255,255,255,.7);}
.play{width:64px;height:64px;border-radius:50%;background:var(--orange);display:flex;align-items:center;justify-content:center;transition:transform .2s;position:relative;z-index:2;}
.card:hover .play{transform:scale(1.12);}
.play::after{content:'';border-left:16px solid #fff;border-top:10px solid transparent;border-bottom:10px solid transparent;margin-left:4px;}
.card-meta{display:flex;justify-content:space-between;align-items:baseline;padding:18px 20px;gap:12px;}
.card-meta .t{font-family:var(--display);font-weight:500;font-size:17px;letter-spacing:-.01em;background:linear-gradient(var(--orange),var(--orange)) 0 100%/0 2px no-repeat;transition:background-size .26s var(--ease-x);}
.card:hover .card-meta .t,.card:focus-visible .card-meta .t{background-size:100% 2px;}
.card-meta .k{font-size:10px;color:var(--muted);white-space:nowrap;}
.card-res{padding:0 20px 20px;margin-top:-6px;font-size:14px;color:var(--body);}
.card-res b{font-weight:600;color:var(--green);}
.card-links{display:flex;flex-wrap:wrap;gap:6px 20px;padding:0 20px 20px;font-size:14px;}
.card-links a{border-bottom:2px solid var(--orange);padding-bottom:1px;font-weight:500;}
@media (hover:hover) and (pointer:fine){
  .card .frame img,.reel-slide .frame img{transition:transform 1.2s var(--ease-x);}
  .card:hover .frame img,.reel-slide:hover .frame img{transform:scale(1.045);}
}
.work-foot{margin-top:36px;font-weight:500;font-size:15px;}
.work-foot a{border-bottom:2px solid var(--orange);padding-bottom:2px;}
/* film page: big player + transcript */
.player{aspect-ratio:16/9;background:var(--ink);position:relative;}
.player iframe{position:absolute;inset:0;width:100%;height:100%;border:0;}
.transcript{max-width:760px;font-size:16px;line-height:1.7;color:var(--body);}
.transcript p{margin-bottom:16px;}
.facts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);}
.facts > div{background:var(--paper);padding:20px;}
.facts .lab{display:block;font-size:10px;color:var(--orange);margin-bottom:6px;}
.facts b{font-family:var(--display);font-weight:600;font-size:17px;letter-spacing:-.01em;}
/* lightbox */
.vlb{position:fixed;inset:0;background:rgba(26,26,26,.94);display:flex;align-items:center;justify-content:center;z-index:100;padding:4vw;visibility:hidden;opacity:0;transition:opacity .2s ease,visibility 0s linear .2s;}
.vlb.on{visibility:visible;opacity:1;transition:opacity .2s ease;}
.vlb .box{width:min(1100px,100%,calc((100vh - 120px) * 16 / 9));aspect-ratio:16/9;position:relative;}
@supports (height:100dvh){.vlb .box{width:min(1100px,100%,calc((100dvh - 120px) * 16 / 9));}}
.vlb iframe{width:100%;height:100%;border:0;}
.vlb .x{position:absolute;top:-46px;right:0;color:#fff;font-weight:500;font-size:13px;cursor:pointer;border:1px solid rgba(255,255,255,.4);padding:8px 16px;background:none;}
.vlb-trap{position:absolute;width:1px;height:1px;overflow:hidden;}
body.vlb-open{overflow:hidden;}

/* ===== 11. GRIDS AND CARDS: industry, roles, services, pains, steps, checks, highlight ===== */
.ind-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;}
.ind-card,.svc-card{border:1px solid var(--line);padding:28px 26px;display:flex;flex-direction:column;gap:12px;background:var(--paper);transition:border-color .2s;}
.ind-card:hover,.svc-card:hover{border-color:var(--ink);}
.ind-card .lab,.svc-card .lab{font-size:11px;color:var(--orange);}
.ind-card p,.svc-card p{color:var(--soft);font-size:15px;line-height:1.55;flex:1;}
.ind-card .arrow{font-weight:600;font-size:22px;color:var(--orange);display:inline-block;transition:transform .3s var(--ease-m);}
.ind-card:hover .arrow{transform:translateX(8px);}
.svc-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;}
.tag{display:inline-block;align-self:flex-start;font-size:10px;color:var(--green);border:1px solid var(--green);padding:6px 12px;white-space:nowrap;}
.pain-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:36px 40px;}
.pain{border-top:2px solid var(--ink);padding-top:18px;}
.pain h3{font-size:20px;margin-bottom:8px;}
.pain p{color:var(--soft);font-size:15px;}
.pain-close{margin-top:36px;font-family:var(--display);font-weight:600;font-size:22px;letter-spacing:-.015em;}
.how-steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;}
.how-steps.s4{grid-template-columns:repeat(4,minmax(0,1fr));gap:28px;}
.how-step{border-top:3px solid var(--ink);padding-top:18px;}
.how-step .n{display:block;font-family:var(--display);font-weight:700;font-size:40px;color:var(--orange);letter-spacing:-.03em;margin:0 0 6px;}
.how-step h3{margin:0 0 8px;}
.how-step p{color:var(--soft);font-size:15px;line-height:1.55;}
.checks{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);}
.checks.c3{grid-template-columns:repeat(3,minmax(0,1fr));}
.check{background:var(--paper);padding:18px 16px;}
.check .n{font-size:10px;color:var(--orange);}
.check .t{font-family:var(--display);font-weight:600;font-size:15px;margin-top:6px;letter-spacing:-.01em;}
.check p{font-size:13px;color:var(--body);margin-top:4px;}
.hl{border:2px solid var(--ink);padding:32px;display:flex;justify-content:space-between;align-items:center;gap:28px;flex-wrap:wrap;background:var(--stone);}
.hl .t{font-family:var(--display);font-weight:600;font-size:26px;letter-spacing:-.015em;}
.hl .d{font-size:15px;color:var(--body);max-width:480px;margin-top:6px;}
.badge{display:inline-block;background:var(--orange);color:#fff;font-size:10px;font-weight:500;letter-spacing:.14em;text-transform:uppercase;padding:6px 12px;}
.ticks li{position:relative;padding-left:28px;margin-bottom:10px;font-size:15px;}
.ticks li::before{content:'';position:absolute;left:3px;top:.3em;width:7px;height:12px;border-right:2px solid var(--green);border-bottom:2px solid var(--green);transform:rotate(45deg);}

/* ===== 12. OFFER LADDER ("from $" only on home, the 3 industry pages, /case-study-video/) ===== */
.offers{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;align-items:stretch;}
.offer{border:1px solid var(--line);background:var(--paper);padding:30px 28px;display:flex;flex-direction:column;gap:14px;}
.offer.is-free{border:2px solid var(--orange);}
.offer .lab{font-size:11px;color:var(--orange);}
.offer h3{font-size:24px;}
.price{font-family:var(--display);font-weight:600;font-size:22px;white-space:nowrap;letter-spacing:-.015em;}
.offer .price{font-size:clamp(30px,3vw,38px);line-height:1.05;letter-spacing:-.025em;}
.price small{font-size:13px;font-weight:500;color:var(--muted);letter-spacing:0;}
.offer p{color:var(--soft);font-size:15px;}
.offer .ticks{margin:4px 0 6px;}
.offer .btn{margin-top:auto;align-self:flex-start;}
.offer-note{margin-top:24px;font-size:14px;font-weight:500;color:var(--green);border-left:3px solid var(--green);padding-left:12px;}
.offer-note a{border-bottom:1px solid var(--green);}

/* ===== 13. ON-SITE BOX (operations) + AUTHOR BOX + MEET WESTIN ===== */
.onsite{border:2px solid var(--ink);background:var(--stone);padding:clamp(24px,3.2vw,40px);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.3fr);gap:24px 48px;align-items:start;}
.onsite .lab{font-size:11px;color:var(--orange);margin-bottom:10px;display:block;}
.onsite h2{font-size:clamp(28px,3vw,40px);}
.onsite .ticks li{font-size:16px;margin-bottom:14px;}
.author{display:flex;align-items:center;gap:20px 24px;flex-wrap:wrap;border:1px solid var(--line);background:var(--stone);padding:20px 24px;}
.author img{width:72px;height:72px;object-fit:cover;flex:none;}
.author > div{flex:1 1 220px;min-width:0;}
.author .lab{font-size:10px;color:var(--muted);}
.author .who{font-family:var(--display);font-weight:600;font-size:20px;letter-spacing:-.015em;line-height:1.2;margin-top:2px;}
.author p{font-size:14px;color:var(--body);margin-top:6px;}
.author a{border-bottom:2px solid var(--orange);font-weight:500;}
.meet{background:var(--stone);}
.meet-in{display:grid;grid-template-columns:minmax(0,320px) minmax(0,1fr);gap:56px;align-items:center;}
.meet-photo{width:100%;height:auto;aspect-ratio:1/1;object-fit:cover;display:block;border:1px solid var(--line);}
.meet .meet-lab{font-size:11px;color:var(--muted);margin-bottom:14px;}
.meet h2{margin-bottom:18px;}
.meet-p{font-size:18px;color:var(--body);max-width:560px;}
.meet-facts{display:flex;flex-wrap:wrap;gap:8px 28px;font-size:11px;color:var(--muted);margin:24px 0 28px;}
.meet-video{font-weight:500;font-size:15px;border-bottom:2px solid var(--orange);padding-bottom:2px;}

/* ===== 14. FAQ ACCORDION (details/summary; answers stay in the HTML for search) ===== */
.faq-list{border-top:1px solid var(--line);max-width:920px;}
.faq-q{border-bottom:1px solid var(--line);}
.faq-q summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:24px;padding:24px 0;cursor:pointer;}
.faq-q summary::-webkit-details-marker{display:none;}
.faq-q summary::after{content:'';flex:none;width:14px;height:14px;background:linear-gradient(var(--orange),var(--orange)) center/14px 2px no-repeat,linear-gradient(var(--orange),var(--orange)) center/2px 14px no-repeat;transition:transform .25s var(--ease-std);}
.faq-q[open] summary::after{transform:rotate(45deg);}
.faq-q summary:hover h3{color:var(--orange);}
.faq-q h3{font-size:20px;transition:color .15s;}
.faq-a{padding:0 0 26px;}
.faq-a p{color:var(--soft);font-size:15px;line-height:1.6;max-width:70ch;}
.faq-a p+p{margin-top:12px;}
.faq-a a{color:var(--orange);text-decoration:underline;text-underline-offset:3px;}

/* ===== 15. FIELD NOTES CARDS ===== */
.notes-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;}
.post-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);padding:28px;color:var(--ink);transition:border-color .15s;}
.post-card:hover{border-color:var(--orange);}
.post-tag{display:inline-block;align-self:flex-start;font-weight:600;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;padding:6px 10px;margin-bottom:14px;border:1px solid var(--ink);}
.post-card h3{font-size:21px;line-height:1.2;}
.post-card p{margin:10px 0 0;color:var(--soft);font-size:15px;flex:1;}
.post-meta{display:block;margin-top:14px;font-size:12.5px;letter-spacing:.04em;color:rgba(26,26,26,.6);}

/* ===== 16. FORMS (Netlify: data-netlify, honeypot, hidden lead_source + landing_page) ===== */
.form-card{background:var(--paper);border:1px solid var(--ink);padding:clamp(22px,3vw,36px);}
.lead-form{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px 28px;max-width:720px;}
.lead-form .ff{display:flex;flex-direction:column;gap:8px;min-width:0;}
.lead-form .ff.full{grid-column:1 / -1;}
.lead-form label{font-weight:500;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);}
.lead-form label .opt{text-transform:none;letter-spacing:0;color:var(--faint);}
.lead-form input,.lead-form select,.lead-form textarea{width:100%;font-family:var(--text);font-size:16px;padding:13px 14px;border:1px solid var(--line);background:var(--paper);color:var(--ink);border-radius:0;-webkit-appearance:none;appearance:none;}
.lead-form textarea{min-height:96px;resize:vertical;line-height:1.5;}
.lead-form select{background:var(--paper) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%231a1a1a' stroke-width='2'/%3E%3C/svg%3E") right 14px center no-repeat;padding-right:38px;}
.lead-form input:focus,.lead-form select:focus,.lead-form textarea:focus{outline:2px solid var(--orange);outline-offset:-1px;border-color:var(--orange);}
.lead-form input:user-invalid,.lead-form textarea:user-invalid{border-color:var(--orange);box-shadow:inset 3px 0 0 var(--orange);}
.lead-form button,.lead-form .form-foot{grid-column:1 / -1;justify-self:start;}
.lead-form button{cursor:pointer;}
.ff-hint,.form-note{font-size:12px;color:var(--muted);}
.form-note{grid-column:1 / -1;}
.form-who{grid-column:1 / -1;display:flex;align-items:center;gap:10px;font-size:14px;color:var(--body);}
.form-who img{width:32px;height:32px;object-fit:cover;}
.hp{position:absolute!important;left:-9999px!important;} /* honeypot wrapper */

/* ===== 17. TABLE ===== */
.tbl-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch;border:1px solid var(--line);}
.tbl{width:100%;border-collapse:collapse;font-size:15px;min-width:520px;}
.tbl th{font-weight:500;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);text-align:left;padding:14px 16px;background:var(--stone);border-bottom:1px solid var(--line);}
.tbl td{padding:14px 16px;border-bottom:1px solid var(--line);vertical-align:top;}
.tbl tr:last-child td{border-bottom:0;}
.tbl td:first-child{font-family:var(--display);font-weight:600;letter-spacing:-.01em;}

/* ===== 18. CLOSER ===== */
.closer{background:var(--ink);color:#fff;text-align:center;padding:clamp(72px,9.7vw,120px) 0;}
.closer h2{color:#fff;font-size:clamp(42px,5.2vw,72px);max-width:920px;margin:0 auto 18px;text-wrap:wrap;}
.closer h2 span{color:var(--orange);font-family:var(--serif);font-style:italic;font-weight:500;}
.closer p{color:rgba(255,255,255,.7);margin-bottom:40px;font-size:18px;}
.closer .hero-ctas{justify-content:center;}
.closer .talk{display:flex;align-items:center;justify-content:center;gap:12px;margin:28px 0 0;font-size:14px;color:rgba(255,255,255,.75);}
.closer .talk img{width:44px;height:44px;object-fit:cover;}
.closer.light{background:var(--stone);color:var(--ink);}
.closer.light h2{color:var(--ink);}
.closer.light p{color:var(--body);}

/* ===== 19. FOOTER (identity line · phone + address live here only) ===== */
.site-foot{background:var(--foot);color:#fff;padding:72px 0 0;}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:48px;padding-bottom:56px;}
.foot-grid img{height:40px;width:auto;margin-bottom:20px;display:block;}
.foot-grid .about{font-size:14px;color:rgba(255,255,255,.62);max-width:300px;}
.foot-ww{font-size:11px;color:#fff;margin-top:16px;}
.foot-h{font-size:11px;color:var(--orange);margin-bottom:18px;}
.foot-grid li{margin-bottom:12px;font-size:14px;color:rgba(255,255,255,.8);}
.foot-grid a:hover,.foot-legal a:hover{color:var(--orange);}
.foot-legal{display:flex;flex-wrap:wrap;gap:8px 24px;padding-top:20px;padding-bottom:20px;border-top:1px solid rgba(255,255,255,.12);font-size:12px;color:rgba(255,255,255,.55);}
.foot-legal span{margin-right:auto;}
.foot-strip{border-top:1px solid rgba(255,255,255,.12);padding:18px 0;display:flex;gap:14px;justify-content:center;overflow:hidden;}
.foot-strip .dash{background:rgba(255,255,255,.28);flex:none;}

/* ===== 20. STICKY PHONE BAR (every page except home; phones only) ===== */
.cta-bar{display:none;}
@media(max-width:900px){
  .cta-bar{display:flex;align-items:center;gap:12px;position:fixed;left:0;right:0;bottom:0;z-index:40;padding:10px 16px calc(10px + env(safe-area-inset-bottom));background:var(--paper);border-top:1px solid var(--line);transition:transform .25s var(--ease-x);}
  .cta-bar .btn{flex:1;display:block;text-align:center;}
  .cta-bar-t{flex:0 1 auto;max-width:42%;font-family:var(--display);font-weight:600;font-size:13px;line-height:1.25;letter-spacing:-.01em;}
  .cta-bar.is-hidden{transform:translateY(110%);visibility:hidden;transition:transform .25s var(--ease-x),visibility 0s linear .25s;}
  body.nav-open .cta-bar{visibility:hidden;}
  html{scroll-padding-bottom:84px;}
}
@media (max-height:450px){.cta-bar{display:none!important;}}

/* ===== 21. MOTION (site.js adds .reveal / .rail; nothing hides without JS) ===== */
.reveal{opacity:0;translate:0 26px;transition:opacity .7s var(--ease-m) var(--d,0s),translate .7s var(--ease-m) var(--d,0s);}
.reveal.in{opacity:1;translate:none;}
.card.reveal{transition:opacity .7s var(--ease-m) var(--d,0s),translate .7s var(--ease-m) var(--d,0s),transform .35s var(--ease-m),box-shadow .35s;}
.rail > .how-step{position:relative;border-top-color:var(--line);}
.rail > .how-step::before{content:'';position:absolute;left:0;right:0;height:3px;top:-3px;background:var(--ink);transform:scaleX(0);transform-origin:0 50%;transition:transform .34s cubic-bezier(.65,0,.35,1) var(--sd,0s);}
.rail > * > *{opacity:0;translate:0 8px;transition:opacity .34s ease calc(var(--sd,0s) + .14s),translate .34s var(--ease-x) calc(var(--sd,0s) + .14s);}
.rail.is-run > .how-step::before{transform:none;}
.rail.is-run > * > *{opacity:1;translate:none;}
@media (prefers-reduced-motion: reduce){
  .strip-track{animation:none;}
  .reveal{opacity:1!important;translate:none!important;transform:none!important;transition:none!important;}
  .card,.card .frame img,.reel-slide .frame img,.reel-slide,.reel-slide.is-on,.cta-bar,.cta-bar.is-hidden,.vlb,.vlb.on,.card-meta .t,.nav-dd-list,.faq-q summary::after{transition:none;}
  .card:hover{transform:none;box-shadow:none;}
  .card:hover .frame img,.reel-slide:hover .frame img{transform:none;}
}

/* ===== 22. RESPONSIVE (900 tablet/phone · 600 · 420 · 360) ===== */
@media(max-width:1100px){
  .ind-grid{grid-template-columns:repeat(2,minmax(0,1fr));}
  .notes-grid{grid-template-columns:repeat(2,minmax(0,1fr));}
  .nav-in,.nav-links{gap:24px;}
}
@media(max-width:900px){
  :root{--gutter:22px;}
  h1 .snap{white-space:normal;}
  .proof-in{flex-direction:column;gap:14px;}
  .work-grid,.svc-grid,.offers,.pain-grid,.how-steps,.how-steps.s4,.split,.meet-in,.onsite,.grid-2,.grid-3,.facts{grid-template-columns:minmax(0,1fr);}
  .how-steps{gap:28px;}
  .grid-4{grid-template-columns:repeat(2,minmax(0,1fr));}
  .checks{grid-template-columns:repeat(2,minmax(0,1fr));}
  .split{gap:32px;}
  .meet-in{gap:28px;}.meet-photo{max-width:260px;}
  .lead-form{grid-template-columns:minmax(0,1fr);}
  .foot-grid{grid-template-columns:1fr 1fr;}
  /* mobile nav: links fold into a panel; the scan button stays in the bar */
  .nav-in{gap:12px;}
  .nav-toggle{display:inline-flex;}
  .nav-cta{font-size:13px;padding:8px 14px;}
  .nav-links{position:fixed;inset:71px 0 0 0;z-index:55;background:var(--paper);flex-direction:column;align-items:stretch;gap:0;overflow-y:auto;padding:14px 22px 32px;visibility:hidden;opacity:0;transform:translateY(-10px);transition:opacity 280ms var(--ease-std),transform 280ms var(--ease-std),visibility 0s linear 280ms;}
  .nav-links.is-open{visibility:visible;opacity:1;transform:none;transition:opacity 280ms var(--ease-std),transform 280ms var(--ease-std);}
  .nav-links > *{opacity:0;transform:translateY(-6px);transition:opacity 300ms var(--ease-std),transform 300ms var(--ease-std);}
  .nav-links.is-open > *{opacity:1;transform:none;}
  .nav-links.is-open > :nth-child(1){transition-delay:40ms;}
  .nav-links.is-open > :nth-child(2){transition-delay:80ms;}
  .nav-links.is-open > :nth-child(3){transition-delay:120ms;}
  .nav-links.is-open > :nth-child(4){transition-delay:160ms;}
  .nav-links .plain,.nav-dd-btn{display:flex;width:100%;justify-content:space-between;font-family:var(--display);font-weight:600;font-size:19px;letter-spacing:-.01em;padding:16px 2px;border-bottom:1px solid var(--line);}
  .nav-links .plain[aria-current="page"]{border-bottom-color:var(--line);color:var(--orange);}
  .nav-dd-list{position:static;min-width:0;border:0;box-shadow:none;padding:4px 0 10px 14px;display:none;visibility:visible;opacity:1;transform:none;transition:none;}
  .nav-dd-list::before{display:none;}
  .nav-dd.is-open .nav-dd-list{display:block;}
  .nav-dd-list a{padding:12px 4px;font-size:16px;border-bottom:1px solid var(--line);}
  body.nav-open{overflow:visible;} html:has(body.nav-open){overflow:hidden;}
}
@media(max-width:600px){
  h1{font-size:clamp(38px,10.5vw,52px);}
  .hero-inner h1{font-size:clamp(34px,9.4vw,46px);}
  .ind-grid,.notes-grid,.grid-4,.checks,.checks.c3{grid-template-columns:minmax(0,1fr);}
  .hero-sub{font-size:17px;margin:24px 0 28px;}
  .offer{padding:24px 22px;}
}
@media(max-width:420px){
  .card-meta{flex-wrap:wrap;}.card-meta .k{white-space:normal;}
  .foot-grid > div:first-child{grid-column:1/-1;}
}
@media(max-width:374px){
  .nav-cta{padding:8px 10px;font-size:12px;}
  .nav-logo img{height:30px;}
}