For marketing and sales at controls contractors and BAS companies

Video and marketing for building automation companies

Your best work is above a ceiling tile. Owners, engineers and facility managers never see it. We film it on location and put it where they look: LinkedIn, Google and AI answers.

OhSnap is a video and marketing studio in Atlanta for building automation, mechanical contractors, manufacturers and ALC dealers.

What we see at building automation companies.

Your best projects never become marketing.

Your sales team walks in without proof.

Your website doesn't show the quality of your work.

Your techs are your best proof. Nobody outside the building sees them.

Your work is fine. Your proof is buried.

Inside WebCTRL: Nelson-Atkins Museum of ArtCase study
03:31
Inside WebCTRL: Nelson-Atkins Museum of ArtBAS · Museum

Result WebCTRL trend data lets the museum take in special exhibitions and loan pieces.

Proof

Keeping priceless art at the right temperature.

A 400,000 square foot museum, almost a million visitors a year, and equipment from pneumatics to brand new. Control Service Company ties it together with WebCTRL.

“I cannot imagine my staff getting through any day without WebCTRL.”

Nelson-Atkins Museum of Art, in the film

From scan to shoot in weeks, not quarters.

1

Free scan

We find where your proof is missing.

2

Pick the project

We plan the story with you and get customer releases signed.

3

One filming day on site

Interviews run about 15 minutes each. Drone and mechanical rooms when the site allows.

4

Publish everywhere

Master, web and social versions. Nothing goes out without your customer's permission.

For operations

Filming in live buildings.

  • Escorts and PPE. Your site rules, not ours.
  • No downtime. We shoot around operations.
  • Customer releases signed before the shoot.

Three ways to start.

Start here

The 13-step marketing scan

Free

Your website, LinkedIn, search visibility and content, checked. A ranked fix list by e-mail.

Get the free scan

BAS case study film

from $15,000

One customer project, one filming day on location, editing and travel. Master, web and social versions.

How a film works

Always-On marketing

from $250/month

Two researched articles on your site every month and a monthly search report. Fully managed. Billed once a year.

Start with the scan

ALC dealer? Your pricing sheet is on the dealer hub →

Who uses it.

Marketing

One filming day. A main film plus web and social versions, ready to post.

Sales

A customer on camera explaining why the system works. Send it before the meeting.

Recruiting

Show techs the job before they apply.

See the Automated Logic recruiting film →

Straight answers.

Can you film in an occupied building?

Yes. We follow your site rules, escorts and PPE included, and shoot around operations. No downtime for the building.

Do we need the building owner's permission?

Yes. Customer releases are signed in pre-production, before anyone films. Nothing publishes without the customer's permission.

Will you show our BAS front-end screens?

If you want them. We can capture screen recordings of the front end.

How much does a building automation case study film cost?

Films start from $15,000. That covers pre-production, one filming day on location, editing and travel, three revision rounds, and master, web and social versions.

How long does filming take?

One filming day on location. Interviews run about 15 minutes each, usually the dealer principal, the project manager, the programmer and the facility manager.

Do you only work with Automated Logic dealers?

No. We've also filmed Carrier i-Vu contractors for Carrier. ALC dealers get their own hub and pricing sheet.

Got a project worth showing?

Start with the free scan. Four fields and one optional line. No phone number.

Westin Lindsay

Who you'll work with

Westin Lindsay

Owns OhSnap. Films and edits the case studies. 4+ years in the Automated Logic dealer network. Westin on LinkedIn →